01
THE SITUATION
Making Search Marketing More Accessible for Growing Businesses
Our goal is to make search marketing accessible to entrepreneurs and small-to-medium-sized businesses by providing affordable and effective digital marketing solutions.
Through our services, we help clients increase web traffic and sales, supporting their growth and helping them reach customers on a national or international level.
For this Health & Wellness business, the opportunity centered on improving the existing PPC campaign. The strategy focused on expanding relevant keyword coverage, creating more targeted ad groups, and introducing new Responsive Ads to improve the campaign's ability to reach potential customers.
Campaign Expansion
New ad groups were created within the campaign.
Keyword Expansion
More keywords with higher search rates were added.
New Responsive Ads
New Responsive Ads were created for each ad group.
02
WHAT WE DID
Three Practical Optimizations to Strengthen the Campaign
We focused on expanding the campaign's reach while maintaining greater structure and relevance. The optimization process centered on three key areas: ad group expansion, keyword expansion, and the introduction of new Responsive Ads.
1
Created New Ad Groups
We created new ad groups within the campaign to provide a more organized structure for the expanded keyword and advertising strategy. This gave the campaign additional opportunities to target relevant searches.
2
Expanded Keyword Coverage
We added more keywords with higher search rates to the newly created ad groups. This expanded the campaign's potential reach and allowed the ads to participate in additional relevant search opportunities.
Added New Responsive Ads
New Responsive Ads were created for each ad group, giving the campaign additional ad variations aligned with the expanded keyword targeting and newly structured campaign groups.
03
THE RESULTS
Stronger Campaign Performance Through Consistent Optimization
After adding new ad groups and ads in January, the campaign showed a notable increase in conversions alongside a significant decrease in average cost per click. Through continued campaign optimization, the strongest conversion result in the provided monthly data was recorded in March 2023, with 94.04 conversions.
94.04 Conversions
March recorded the highest monthly conversion figure in the provided campaign data.
$65.48 Cost / Conversion
March ended the reported period at a $65.48 cost per conversion.
Continuous Optimization
The campaign was consistently optimized throughout the three-month period.
The Real Takeaway
Expanding the campaign with new ad groups, higher-search-volume keywords, and Responsive Ads created additional opportunities to reach potential customers. Consistent optimization helped the campaign reach 94.04 conversions in March 2023.
04
THE TIMELINE
Three Months, Three Strategic Leaps
Each month had a clear purpose: filter the traffic, eliminate the waste, then scale the winners.
FAQ
PLUMBING PPC
Frequently Asked Questions
Common questions about our chiropractor PPC case study and process.
What was the objective of the PPC campaign?
The objective was to make search marketing more accessible to entrepreneurs and SMEs through affordable solutions that help increase web traffic and sales while supporting business growth at a national or international level.
What changes were made to the campaign?
The campaign was optimized by creating new ad groups, adding more keywords with higher search rates, and creating new Responsive Ads within each ad group.
How did the campaign improve over the three-month period?
The campaign was continuously optimized by expanding its ad group structure, increasing keyword coverage, and introducing new Responsive Ads. By March, the campaign recorded its highest monthly conversion figure in the provided data.
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"Selph Marketing has been a major boost to our business. Reasa and her team provide excellent service and produce real results. I'm extremely happy we have them as an extension of our team. Thank you!"
Dustin Hulett
Hulett Insurance