Businesses across Dallas, Fort Worth, Roanoke, Southlake, and the surrounding DFW area use USPS Every Door Direct Mail (EDDM) to reach nearby households without purchasing a mailing list.
FULL-SERVICE MANAGEMENT
Complete EDDM Services
From concept to mailbox — we handle targeting, design, printing, and USPS mailing.
EDDM Strategy & Neighborhood Targeting
We analyze USPS carrier routes and available demographic indicators such as household counts, age ranges, and proximity to your business to help identify the best neighborhoods.
Printing & Production
We manage paper selection, sizing, volume pricing, and timelines to ensure professional quality while staying cost-effective.
Direct Mail Design
High-converting layouts including postcards, promotional offers, QR codes, and brand-focused graphics, all fully USPS compliant.
USPS Route Selection & Mailing
We handle carrier route selection, USPS docs, postage, bundling, and delivery scheduling to ensure your mail pieces reach homes on your selected routes.
WHY IT WORKS
EDDM Marketing for Local Businesses
Despite digital growth, direct mail delivers strong engagement — especially when targeting local communities.
Industries that benefit
Roofing
Home contractors
Real estate
Restaurants
Pool service
Landscaping
Medical/dental
Gyms/venues
If your customers live within driving distance, EDDM works.
High Local Visibility – physically delivered to homes & businesses.
No Mailing List Required – reach entire neighborhoods.
Cost-Effective – one of the lowest postage costs for mass local marketing.
Strong Brand Recognition – repeated exposure builds trust.
EDDM Postage Rates
USPS EDDM postage is typically around $0.20–$0.22 per piece, making it one of the most affordable ways to reach thousands of local households.
Ideal Mail Piece Sizes
Common EDDM postcard sizes (all USPS compliant)
6.25" × 9"
6.5" × 9"
8.5" × 11"
9" × 12"
These sizes qualify for USPS EDDM requirements.
REAL NUMBERS
Example EDDM Campaign
To give businesses a realistic idea of what an Every Door Direct Mail campaign can look like, here is an example from a recent client campaign completed in March 2026.
Client
Dental Practice
Postcard size
6.25"×9"
Quantity
15,000
Carrier Routes Mailed:
4,978 homes in targeted neighborhoods near the practice.
Campaign Investment
Postcard printing:
USPS EDDM postage:
Mail preparation:
$1,798
$1,229
$150
Total Campaign Investment:
$3,177
≈ $0.64 per home reached — one of the most cost-effective ways to build local awareness.
Typical EDDM Campaign Budgets
Most local campaigns fall between:
$2,000 – $5,000
depending on printing volume and the number of households targeted. Larger print quantities reduce cost per postcard.
✅ We handle route targeting, design, printing, USPS prep & delivery.
Important Pricing Note
Printing costs, paper prices, and USPS postage rates change periodically. Actual campaign pricing may vary depending on: postcard size, printing quantity, paper stock, number of carrier routes, and USPS rate updates. Selph Marketing provides custom quotes for each campaign.
Combine Direct Mail with Digital
We integrate EDDM with SEO, paid ads, landing pages, QR codes, and email — multi-channel = higher conversions.
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Search Engine Optimization
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Digital ads & tracking
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QR / promo codes
Why Choose Selph Marketing
Full-service EDDM management: targeting, design, print, USPS compliance, and digital integration. Woman-owned, local experts.
✔️ Southlake Chamber 2022 Business of the Year
Start Your EDDM Campaign Today
Reach thousands of homes in your target market. We handle every detail from concept to delivery.
Request a free audit
FAQ
How much does Every Door Direct Mail cost?
Costs vary depending on printing size, quantity, and USPS postage rates. EDDM is typically one of the most affordable local marketing methods.
How many households can I reach?
EDDM campaigns can reach anywhere from a few hundred homes to tens of thousands, depending on selected carrier routes.
Do I need a mailing list?
No. EDDM sends marketing materials to every address on selected postal routes.
Can direct mail campaigns be tracked?
Yes. We can incorporate QR codes, landing pages, promo codes, and call tracking to measure campaign performance.