DEEP DIVE
AUTOMOTIVE INDUSTRY
How We Achieved an 11,000%+ Organic Keyword Surge
Transforming a business in the automobile industry from a single page-1 search result into an organic market leader.
⏱ Timeline: Dec 2020 – June 2023
⚠ The Situation
The client came to us in December 2020 with limited online presence. They wanted to improve local presence by increasing organic rankings and traffic to their website, as well as increasing their clientele. At the time they signed on, they had only 1 keyword ranking on the first page of major search engines.
🧭 Our Strategic Approach
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Extensive Keyword Research: Identified how potential customers were searching through targeted keyword analysis.
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On-Page & Off-Page Optimization: Designed and implemented a dedicated SEO campaign optimized around targeted terms.
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NAP Consistency: Ensured name, address, and phone number information was correct, complete, and consistent across key directory sites, including Google My Business and Bing Local.
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SEO Content Distribution: Developed and distributed SEO-friendly content across relevant high-value websites.
📈 Page-1 Keyword Growth Timeline
Dec 2020 (Baseline)
1 Keyword
First 90 Days (+400%)
10 Keywords
By 12 Months
50 Keywords
June 2023 (+11,000%+)
111 Keywords
📍 Google My Business Data
87.5K
Total Views (12 Mos)
74.8K Search | 12.7K Maps
7,000
Total Actions (12 Mos)
5.9K Visits | 1.6K Directions | 833 Calls
🔎 Search Console Gains
+30.33%
Clicks Increase
5.2K Clicks (6 mos)
+22.81%
Impressions Increase
713K Impressions (6 mos)
🔍 Google Analytics Data (6 Mos)
+134.05%
Overall Website Traffic Increase
44,375 Total Visits Received
+101.32%
Google Organic Sessions
6,943 Organic Visits Received
+110.45%
Website Pageviews Increase
3,430 Pageviews Received
Ready to Scale Your Search Traffic?
Let us show you what we can do for a Dallas Fort Worth business.
"Selph Marketing has been a major boost to our business. Reasa and her team provide excellent service and produce real results. I'm extremely happy we have them as an extension of our team. Thank you!"
Dustin Hulett
Hulett Insurance