01
THE SITUATION
A Healthcare Clinic With Zero Social Media Presence
The client came to us in February 2023 with a familiar but critical problem: they needed patient leads, but had no social media presence whatsoever.
With zero reach, zero impressions, and zero engagement, the clinic had no way to build brand awareness or capture the attention of potential patients online. Their main goal was clear, establish an online presence, grow brand awareness, and generate qualified leads to help their healthcare business grow.
0
Social media reach
0
Brand impressions
0
Patient leads
02
WHAT WE DID
A Two-Phase Social Media Strategy Built for Patient Leads
Since the ultimate goal was to generate patient leads, we took a phased approach: first build brand awareness, then convert that attention into qualified inquiries through Facebook on-page lead ads.
1
Phase 1 — Brand Awareness Campaign (Month 1)
Because the clinic had no prior social media footprint, we started with a targeted brand awareness campaign. The goal was simple: get the clinic in front of the right local audience, build recognition, and establish trust before asking for anything in return.
2
Phase 2 — Facebook On-Page Lead Ads (Month 2)
Once brand awareness was established, we launched Facebook on-page lead ads designed specifically to capture patient inquiries directly on the platform — no landing page friction, just a simple form for interested prospects.
03
THE RESULTS
15 Qualified Leads and 29K+ Reach in Just 60 Days
Within a short span of time, we achieved standout results. The brand awareness campaign delivered massive reach and impressions, and the lead generation campaign successfully captured genuine patient inquiries — all from a starting point of zero online presence.
📢 Brand Awareness Campaign
Reach
29,365
Impressions
59,745
Starting Point (Feb 2023)
0
🌐 Facebook Lead Ads
Qualified Leads
15
Reach
3,683
Impressions
17,977
We managed to overcome the challenge of generating leads with zero prior online presence, proving that the right strategy, executed consistently, can build both awareness and leads from the ground up.
04
THE TIMELINE
From Zero to Leads in Two Months
A clear month-by-month breakdown of how the campaign progressed from a standing start to a lead-generating machine.
Ready to Generate Patient Leads on Social Media?
Let us show you what we can do for a Dallas Fort Worth business.
"Selph Marketing has been a major boost to our business. Reasa and her team provide excellent service and produce real results. I'm extremely happy we have them as an extension of our team. Thank you!"
Dustin Hulett
Hulett Insurance