DEEP DIVE
MEDICAL SERVICE CHAIN
How We Grew a Medical Chain from 2 to 40 Page-1 Keywords
A medical service chain with a modest online presence transformed into a dominant force in local healthcare search results.
⏱ Timeline: May 2016 – Jan 2022
⚠ The Situation
The client came to us in May 2016 with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website, and increase their clientele. At the time they signed on for our SEO services, they had just 2 keywords ranking on the first page of major search engines.
🧭 Our Strategic Approach
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Extensive Keyword Research: Identified how potential patients were searching through targeted keyword analysis.
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On-Page & Off-Page Optimization: Designed and implemented a dedicated SEO campaign optimized around targeted terms.
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NAP Consistency: Ensured all name, address, and phone number information was correct, complete, and consistent across key directory sites, including Google My Business and Bing Local.
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SEO Content Distribution: Developed and distributed SEO-friendly content on relevant healthcare websites.
📈 Page-1 Keyword Growth Timeline
May 2016 (Baseline)
2 Keywords
Nov 2016 (+450%)
11 Keywords
Jan 2022 (+1900%)
40 Keywords
🔍 Google Search Console Data
CLICKS
+112.59%
250
Last 3 months
127
Previous 3 months
IMPRESSIONS
+214.50%
41.2K
Last 3 months
13.1K
Previous 3 months
📈 Organic Traffic Growth
+2111%
Increase in Monthly Organic Traffic
Website now attracts thousands of organic visitors each month
Ready to Scale Your Search Traffic?
Let us show you what we can do for a Dallas Fort Worth business.
"Selph Marketing has been a major boost to our business. Reasa and her team provide excellent service and produce real results. I'm extremely happy we have them as an extension of our team. Thank you!"
Dustin Hulett
Hulett Insurance