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Why Small Businesses Need Digital Advertising (And Why You Can Skip Google Ads)


Small local businesses are the backbone of the economy and strengthen their community. But many small businesses need help to compete with larger companies in marketing and advertising. Small businesses can level the playing field by incorporating digital ad spending into their marketing budget – and the answer isn't always Google Ads!


Incorporating digital ad spending into a marketing budget can be a game-changer for small businesses. It allows them to reach a large and targeted audience, track the effectiveness of campaigns in real time, and adjust campaigns on-the-fly. Additionally, digital advertising is often less expensive than traditional forms of advertising. To stay competitive in today's digital age, small businesses should consider incorporating digital ad spending into their marketing budget.


One of the most popular forms of digital advertising is Google AdWords, which allows businesses to create and place ads on Google's search results pages and other websites that are part of the Google Display Network. However, there are other options available to small businesses.


Paid Social Advertising


Paid social advertising allows businesses to reach a highly targeted audience through social media platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn. By placing ads on these platforms, businesses can reach specific groups of people based on demographics, interests, behaviors, and many other factors.


One of the main benefits of paid social advertising is its cost-effectiveness. Compared to traditional forms of advertising, such as television or print ads, social media advertising can be significantly cheaper, making it accessible to businesses of all sizes. Companies can also set specific budgets for their campaigns, ensuring they stay within their financial means.


Paid social advertising also allows businesses to increase brand awareness and engagement. By creating engaging and relevant ads, businesses can increase their visibility and reputation among their target audience. This can help to increase brand loyalty and customer retention in the long run.


Display Advertising


Display advertising is a form of online advertising involving banner ads, videos, and other media types on websites. By placing ads on websites visited by people likely to be interested in their products or services, businesses can increase the chances of their ads being seen by potential customers.


Placing ads on high-traffic websites allows businesses to increase their visibility and reputation among their target audience. Display advertising can also be used for retargeting by tracking the user's behavior on the website to show ads to users who have visited the website to increase the chances of conversion.


Display advertising can create a comprehensive online marketing strategy when applied with other forms of online advertising, such as search and social media advertising.


Influencer Marketing


Influencer marketing is the practice of partnering with individuals who have a large following on social media or other platforms to promote a product or service. Influencers have built a following by creating content that resonates with their audience. By partnering with an influencer, a business can tap into that engaged audience and reach people interested in the influencer's content and, therefore, likely to be interested in the business's products or services.


Another benefit of influencer marketing is that it can help to increase brand awareness and credibility. By partnering with an influencer, a business can increase its visibility and reputation among the influencer's audience.


Influencer marketing can also provide valuable data and insights for businesses. By tracking the campaign's performance and engagement with the content, companies can gain insights into the preferences, behaviors, and demographics of the target audience, which can be helpful for future marketing campaigns.



Digital advertising provides small businesses with a beneficial way to reach a large and targeted audience, as it is cost-effective and allows small businesses to track the effectiveness of their campaigns in real time. If you plan to incorporate digital ad spending in your marketing budget, consider other avenues outside of Google AdWords to develop a more robust and effective marketing strategy.


If you want more information on how to start planning your digital advertising strategy, give Selph Marketing a call at 682-502-4063.


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