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The Social Blog
All you need to know in Social media, Marketing and Digital trends


Paid Ads in January: Why Performance Shifts, and How Smart Businesses Stay Ahead
January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

Selph Marketing
Jan 202 min read


Celebrate & Appreciate: Why Connection Matters in Your Marketing Strategy
Your brand is only as strong as the people behind it - employees, partners, and your community. Celebrate them, support them, and show up for them. That's how real connections are built.

Selph Marketing
May 20, 20252 min read


Building Relationships That Last – Marketing with Heart
February is often associated with love and kindness, but these principles shouldn’t just apply to personal relationships. Businesses...

Selph Marketing
Feb 20, 20251 min read


Advancing small business: Why you should join a Chamber of Commerce
Small businesses face numerous challenges and opportunities in today’s dynamic business landscape. One effective strategy for small...

Selph Marketing
Feb 20, 20242 min read


Unwrapping the Power of Gifts
In today's competitive business landscape, building and maintaining strong client relationships is more important than ever. It's not...

Selph Marketing
Nov 20, 20232 min read


Navigating Donor Fatigue: A Challenge for Small Businesses and Non-Profits
In the realm of non-profit organizations, the concept of donor fatigue holds substantial significance, particularly during times of...

Lisa Wust
Sep 19, 20233 min read


Including Public Relations in Your Marketing Strategy
Small businesses should integrate public or community relations into their overall marketing strategy.

Lisa Wust
May 19, 20232 min read


Are Community Events Part of Your Strategy?
Becoming involved with community events is often overlooked as a way to grow your business. It is a terrific way to build awareness of...

Lisa Wust
Oct 19, 20222 min read


Gifting Relationships This Holiday Season
Like every other business, your goal should be to create solid, long-term relationships with your clients that keep them returning to...
Isabel McCarthy
Sep 19, 20223 min read
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