The Social Blog

January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

December is not “slow season,” it is the launchpad for Q1 success. Businesses that plan now win early. Those who wing it spend the first quarter scrambling. Here is why preparation beats panic every time.

October is spooky season—but your marketing shouldn’t be the scariest thing in the room. From ghostly SEO to haunting ad spend, Selph Marketing helps you banish bad habits and brew up fresh fall strategies that get real results.

AI is pulling more information than you realize. Find out what it’s collecting, why it matters, and how your business can turn risk into opportunity.

July isn’t just beach days and BBQs—it’s the secret weapon for brands who want to crush Q4. From SEO and ad strategy to swag and seasonal content, now is the time to plan your most profitable season yet.

Attention, friends and fellow businesses. On August 12, 2025 , U.S. tariffs on promotional products imported from China will increase...

AI isn’t just for big tech—it’s a game-changer for small businesses. From smarter marketing to better customer service, here’s how AI can save you time and help your business grow.

Give your business a fresh start this spring! Learn how to optimize your SEO, fix Google Ads mistakes, and refresh your content strategy.

February is often associated with love and kindness, but these principles shouldn’t just apply to personal relationships. Businesses...

New Year, New Marketing Strategies – Set Your Business Up for Success As the new year begins, it’s the perfect time to evaluate your...

Why Customer Retention Should Be Your Priority Going Into the New Year As the new year approaches, many businesses focus on attracting...

Learn how effective tracking can transform your business by providing insights, optimizing marketing efforts, and driving smarter decisions.

Maximize your ad ROI with Selph Marketing’s AI-driven PPC strategies. Targeted, effective, and optimized for success. Let’s elevate your bra

Take advantage of these tips for your small business

In today's digital landscape, a strong SEO (Search Engine Optimization) strategy is the key to unlocking organic website traffic. It's...

We often get this question: Is email marketing still worth it? You might be surprised to hear that the answer is a resounding yes!...

Small businesses face numerous challenges and opportunities in today’s dynamic business landscape. One effective strategy for small...

In today's competitive business landscape, building and maintaining strong client relationships is more important than ever. It's not...

You know you need a game-changing marketing strategy for 2024, but you have no idea where to start. Let’s be real, when it comes to...

Small businesses should integrate public or community relations into their overall marketing strategy.