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Modern marketing office workspace featuring multiple analytics screens and dashboards. A laptop displays a digital advertising performance report, two large monitors show website traffic and ad campaign data, and a tablet displays a marketing optimization checklist with items like bids, targeting, creative, and analytics checked off. Printed reports and a notebook are neatly arranged on the desk, all set in a clean, neutral-toned office environment.

Paid Ads in January: Why Performance Shifts, and How Smart Businesses Stay Ahead

January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

Selph Marketing

Jan 202 min read

Holiday Hustle Hack: How Selph Marketing Makes Performance Max Actually Perform

Google’s Performance Max campaigns promise results, but without human strategy, they can drain your budget fast. 🎯 At Selph Marketing, we turn AI automation into real performance — combining smart audience targeting, creative storytelling, and constant optimization to make every ad dollar count. Let’s make your marketing actually perform.

Selph Marketing

Nov 20, 20253 min read