The Social Blog

January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

December is not “slow season,” it is the launchpad for Q1 success. Businesses that plan now win early. Those who wing it spend the first quarter scrambling. Here is why preparation beats panic every time.

Google’s Performance Max campaigns promise results, but without human strategy, they can drain your budget fast. 🎯 At Selph Marketing, we turn AI automation into real performance — combining smart audience targeting, creative storytelling, and constant optimization to make every ad dollar count. Let’s make your marketing actually perform.

AI is pulling more information than you realize. Find out what it’s collecting, why it matters, and how your business can turn risk into opportunity.

Think August is the off-season? Think again. Ad costs are about to spike, and smart brands are already testing, optimizing, and dialing in Q4 strategy. Here’s how to get ahead.