The Social Blog

January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

Google’s Performance Max campaigns promise results, but without human strategy, they can drain your budget fast. 🎯 At Selph Marketing, we turn AI automation into real performance — combining smart audience targeting, creative storytelling, and constant optimization to make every ad dollar count. Let’s make your marketing actually perform.

Think August is the off-season? Think again. Ad costs are about to spike, and smart brands are already testing, optimizing, and dialing in Q4 strategy. Here’s how to get ahead.

New Year, New Marketing Strategies – Set Your Business Up for Success As the new year begins, it’s the perfect time to evaluate your...

Why Customer Retention Should Be Your Priority Going Into the New Year As the new year approaches, many businesses focus on attracting...

Maximize your ad ROI with Selph Marketing’s AI-driven PPC strategies. Targeted, effective, and optimized for success. Let’s elevate your bra

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