Are Community Events Part of Your Strategy?
Becoming involved with community events is often overlooked as a way to grow your business. It is a terrific way to build awareness of your brand and expand your reputation, plus it allows you to establish meaningful connections and give back to those in need. In addition, participating in community events provides opportunities to exercise the “know, like, and trust” factor.” According to Bob Burg, “All things being equal, people do business with and refer to people they know, like, and trust.”
At community events, you can get the exposure to create relationships with your target customers. It can be an effortless way for the community to get to know you, your business, or your employees and a chance for positive brand exposure. Attendees can discover your company, what you offer, and why you would be best qualified to get the business. When you support neighborhood events, you show a dedication to the community, which helps your business. Customers will start to connect your business with the positive experience they had at the event. You may also get exposure to more people who want to know you.
Yet just because they may know you, it does not necessarily mean they will like you. Presenting your brand and demonstrating expertise and professionalism can make a difference. Try to be cheerful, upbeat, optimistic, and truthful. People like others who are genuine, so be authentic. Community involvement can be an excellent way to promote your products, services, and company culture. Culture is the character of your organization; it reflects your values, behaviors, traditions, and attitudes. When you engage in community involvement regularly, you foster a positive workplace culture and build strong relationships with your local community. Having your company’s name associated with the event will help with public opinion.
However, knowing your business, your brand, what you offer, and being liked is not enough. Customers make purchases from businesses they trust, and a great way to build trust is to participate in community involvement. Dedicating your resources to the community shows that you and your business value causes outside of making money. When people meet a business’s owner or employees who contribute to these events, they can develop a sense of trust for the business. This trust can motivate people to turn to your business instead of a competitor. Once you establish trust, your chance of growing your business becomes very high.
So, community involvement is the way to go if you want to stand out among your rivals. Your participation helps others get to know you and your brand. When you support people in need and change lives for the better, you show why you should be liked and trusted. Most of all, participating in community events will show that you care about your customers and their community and produce the goodwill that can grow your business to be more successful.