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Modern marketing office workspace featuring multiple analytics screens and dashboards. A laptop displays a digital advertising performance report, two large monitors show website traffic and ad campaign data, and a tablet displays a marketing optimization checklist with items like bids, targeting, creative, and analytics checked off. Printed reports and a notebook are neatly arranged on the desk, all set in a clean, neutral-toned office environment.

Paid Ads in January: Why Performance Shifts, and How Smart Businesses Stay Ahead

January often feels like a reset for digital ads, but the algorithms are not starting over. In this post, we break down why paid ad performance shifts in January, how changing budgets and audience behavior impact results, and what smart businesses do to stay ahead instead of overspending.

Selph Marketing

Jan 202 min read

Two coworkers stand in front of a wall covered with colorful sticky notes, discussing and organizing ideas. One person points to a note while the other observes thoughtfully. A desk and a hanging lightbulb are visible in the foreground, and a potted plant sits to the side.

Planning for Q1: Businesses Who Plan Win; Businesses Who Wing It Whine

December is not “slow season,” it is the launchpad for Q1 success. Businesses that plan now win early. Those who wing it spend the first quarter scrambling. Here is why preparation beats panic every time.

Selph Marketing

Dec 20, 20252 min read